If your Facebook ad account is under review, your ads may suddenly stop running, which can hurt your traffic, leads, and revenue.
This issue is common among advertisers. The good news is that it is usually temporary and can be resolved if you follow the right steps.
What Does Facebook Ad Account Under Review Mean?
When your Facebook ad account is under review, it means Facebook is checking your account activity to ensure it follows advertising policies.
During the Review, You May Notice:
- Ads are paused or not delivering
- You cannot create new campaigns
- Limited access to Ads Manager
- A notification about account review
This is not a permanent ban. It is a temporary check.
Why Is Your Facebook Ad Account Under Review?
Understanding the cause is key to fixing the issue.
1. Violation of Advertising Policies
If your ads contain misleading claims, restricted content, or prohibited products, your account may be flagged.
2. Suspicious Account Activity
Unusual behavior like sudden budget increases, multiple logins, or location changes can trigger a review.
3. Payment Issues
- Failed payments
- Chargebacks
- Invalid payment methods
These can lead to account review.
4. New Ad Account Behavior
New accounts running aggressive campaigns too quickly often get reviewed.
5. Negative Feedback from Users
If people report your ads or hide them frequently, Facebook may review your account.
How Long Does Facebook Ad Account Review Take?
Most reviews are completed within:
Typical Timeframe:
- 24 to 48 hours
In Some Cases:
- 3 to 7 days if manual review is required
If it takes longer, you may need to take action.
How to Fix Facebook Ad Account Under Review
Follow these steps carefully to restore your account.
Step 1: Check Account Quality
Go to your Account Quality section and identify any flagged issues.
Step 2: Review Facebook Advertising Policies
Make sure your ads comply with all guidelines, especially:
- No misleading claims
- No prohibited content
- Clear and honest messaging
Step 3: Pause or Edit Problematic Ads
Stop ads that might violate policies and update them before resubmitting.
Step 4: Verify Your Business
Complete business verification if prompted. This builds trust with Facebook.
Step 5: Secure Your Account
- Enable two-factor authentication
- Remove unknown users
- Update passwords
Step 6: Submit an Appeal
If you believe the review is a mistake, request a review through Ads Manager.
What to Do If Review Is Taking Too Long
If your account is stuck under review:
Try These Actions:
- Submit a support request
- Contact Facebook support
- Avoid creating a new ad account
- Do not repeatedly edit ads
Patience and consistency matter here.
How to Prevent Facebook Ad Account Review in Future
Prevention is better than fixing issues later.
Best Practices:
- Follow Facebook ad policies strictly
- Avoid exaggerated claims
- Use a consistent payment method
- Scale ad spend gradually
- Maintain good ad feedback
Common Mistakes to Avoid
Many advertisers make things worse by:
- Creating multiple ad accounts
- Ignoring policy warnings
- Running risky ads repeatedly
- Using misleading landing pages
Avoid these to keep your account safe.
Expert Tip
Think like Facebook.
If your ad looks too aggressive, unrealistic, or spammy, it will likely get flagged. Focus on trust, clarity, and user value.