Facebook Ad Account Under Review Meaning

If you see the message “Facebook ad account under review”, it means Facebook has temporarily paused or limited your advertising activity while it checks your account for compliance with its advertising policies. This review is usually automated, but in some cases it can involve manual checks.

The good news is that this does not automatically mean your account is banned or disabled.

What does “Facebook ad account under review” mean?

When your ad account is under review, Facebook is verifying whether:

• Your ads follow Facebook Advertising Policies

• Your landing pages are safe and relevant

• Your payment method is valid

• Your account activity looks normal and trustworthy

During this period, new ads may not run, and existing ads may be paused until the review is complete.

Common reasons Facebook puts an ad account under review

Facebook reviews ad accounts for several reasons, including:

• New ad account activity
  New accounts often trigger reviews as a safety measure.

• Policy-sensitive content
  Ads related to finance, health, politics, crypto, or personal attributes are reviewed more strictly.

• Sudden changes in ad behavior
  Rapid increases in ad spend, many ads launched at once, or frequent edits.

• Landing page issues
  Broken pages, misleading claims, or pages that don’t match the ad content.

• Payment or billing concerns
  Failed payments, expired cards, or unusual billing activity.

• User reports or negative feedback
  Ads reported by users can trigger a review.

How long does a Facebook ad account review take?

In most cases, a Facebook ad account review takes:

• 24 to 48 hours (very common)

• Up to 5 business days in some cases

• Rarely longer if manual review is involved

You’ll usually receive a notification once the review is complete.

What happens after the review?

There are three possible outcomes:

1. Approved
   Your ad account is restored and ads start running again.

2. Limited or restricted
   Some features may remain unavailable, such as creating new ads.

3. Disabled
   In serious cases, the ad account may be disabled, with an option to appeal.

What should you do while your ad account is under review?

Here’s what you should (and shouldn’t) do:

Do this:

• Wait patiently for the review to finish

• Check Account Quality in Business Manager

• Review Facebook ad policies

• Ensure your landing pages are clear, honest, and working

Avoid this:

• Creating multiple new ad accounts

• Repeatedly editing or duplicating ads

• Using a new payment method unnecessarily

• Submitting appeals unless prompted

Making changes during review can sometimes delay the process.

Can you speed up the review?

There’s no guaranteed way to speed it up, but you can:

• Ensure your account information is complete

• Verify your business if possible

• Maintain a clean ad history

• Follow policy guidelines strictly

If the review takes unusually long, you may see an option to contact Facebook support or request a review from Account Quality.

Is “under review” a bad sign?

No.
Most ad accounts under review are approved without any issues, especially if the ads follow policy rules. This is a normal part of Facebook’s ad safety system.

Final thoughts

The message “Facebook ad account under review” simply means Facebook is checking your ads and account for compliance. In most cases, the review is temporary and resolved within a few days. Staying compliant, patient, and avoiding unnecessary changes gives you the best chance of a quick approval.

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