What Does “AdSense Account Under Review” Mean?
When your Google AdSense account shows under review, it means Google is checking your site or account for policy compliance, traffic quality, or eligibility.
This is not a ban or rejection. It is a temporary evaluation stage.
Why Does Google Put an AdSense Account Under Review?
Common reasons include:
- New AdSense account or newly added site
- Sudden traffic spike or unusual activity
- Policy or content compliance check
- Addressing warnings like limited ads or invalid traffic
- Account changes such as payment or site updates
How Long Does the Review Take?
Typical timelines:
- 24–72 hours for minor checks
- 3–7 days for most reviews
- Up to 14 days in some cases
In rare situations, reviews can take longer if multiple issues are involved.
Can Ads Show While the Account Is Under Review?
It depends:
- Some accounts continue showing ads
- Others see reduced or paused ad serving
- Earnings may fluctuate during this time
Once the review is complete, normal ad serving usually resumes.
What Should You Do During the Review?
Best actions:
- Ensure content follows AdSense policies
- Remove thin, duplicate, or scraped content
- Avoid adding new ads or changing layouts
- Keep traffic sources clean and organic
What Should You NOT Do?
- Do not reapply repeatedly
- Do not click your own ads
- Do not send paid or bot traffic
- Do not panic and remove all ads
These actions can delay or worsen the review.
How Will You Know the Review Is Complete?
You will:
- See the status update in AdSense
- Possibly receive an email from Google
- Notice ads returning to normal levels
When Should You Worry?
- Review lasts longer than 2–3 weeks
- You receive a policy violation notice
- Ads remain disabled after review completion
In these cases, check the Policy Center carefully.
Bottom Line
AdSense account under review is a routine process used to protect advertisers and publishers. Most reviews end without issues if your site follows policies and uses genuine traffic.
Stay patient, avoid risky changes, and let Google complete the process.